Four Innovative Changes in Digital Marketing Strategies

Social media and social sharing’s impact on information distribution made headlines throughout 2017. The medium’s influence spawned increased user sophistication and a demand for high-quality content. But there are other digital marketing innovations that occurred throughout 2017. High emphasis on visual delivery and visually-oriented digital services will see an increase in 2018. Here are a few of 2017’s digital strategy highlights and where these innovations will take marketers in the future.